Wednesday, December 5, 2012

Retail Phantoms - The Scooby Doo Principle

This is the first in a series of articles I am writing for Channel IQ.  The topic is one that every MAP Program Administrator eventually encounters - Retail Phantoms.  The good news is that there are sound strategies to unmask these phantoms.  Read more here:

http://channeliq.wordpress.com/2012/12/03/retail-phantoms-the-scooby-doo-principle/